Social media research: Up close and personal

Social networks offer an entire range of new possibilities for acquiring unfiltered feedback on what your clients think about your company and your products. We at DocCheck therefore also offer social media monitoring as part of our portfolio. With specialised software, communication on the Internet is filtered and analysed with regards to certain keywords.

Moreover, we have founded our own community within our healthcare panel that is willing to participate in online workshops. Approaches we use in our community are CoCreation and CoLaboration.

The basic idea of the CoCreation approach is to develop new products and services with your clients, which meet exactly the needs of your target group. CoLaboration techniques are used especially in the development of new promotional material such as folders or advertisements. The aim of these methods is to acquire in-depth and multi-faceted impressions from the online community as to what needs to be optimised.

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Nicole Tornatzky


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