Gone are the days when studio visits were an unavoidable chore for every market researcher: With the help of webcams and Skype, the live connection is immediately available in the practice, the clinic or even in the doctor’s home, in order to obtain fast qualitative market research results.
The advantage: A familiar environment allows for a particularly relaxed and open discussion. Furthermore, target groups that are hard to reach, such as doctors in rural areas or specialists with a busy schedule, can be interviewed. Webcam interviews are not only not dependent on location, they also take much less time to conduct than face-to-face interviews.
As the client, you are actively involved and can view the interviews live from your office. The cost of the whole procedure is manageable because expensive studio rental and travel costs can be avoided.
Of course we also gladly will present the webcam interviews to you personally - live and in colour.